“In a digital age, it is easy for advertisers to get caught up in taking an ‘experimental’ approach to content creation. This book reminds us that great creative is not possible without great strategy, and it unlocks how to make this happen through writing a powerful creative brief.”

— Ann Legan - Vice President Brand Marketing Constellation Brands Beer Division

“A must read for all brand managers or those interested in advertising effectiveness! This book will help you generate more powerful advertising by guiding you through all the elements of an effective creative brief. Insert mind blown emoji here.”

—Mauricio O’Connell - Head of Industry for Retail at Google and Cannes Gold Lion Grand Prix Winner for “The Man your Man could Smell Like” from Old Spice

“Very good read. It’s sound, practical advice delivered in a friendly, relatable way.”

- Scott Remy, Former Head of Communications at Nestlé USA and DineEquity

“If it’s not in the brief, it won’t get made. Spending more time on getting the brief right will ultimately lead to breakthrough work. The Creative Brief Blueprint gives you the guidance to get it right from the start. I look forward to gifting it to our clients.”

— Melissa Dorko - Chief Growth Officer - Wunderman Thompson

“A truly great brief is a dichotomy in that it offers both complete creative freedom and strict parameters. The authors of The Creative Brief Blueprint understand this, and give you the roadmap to build great briefs - and even better work.”

— Kyle McCarthy - Executive Creative Director, Patagonia

“An agency’s effectiveness is only as good as the direction the team is given, The Creative Brief Blueprint is a must have for anyone who is looking to communicate more effectively in an effort to obtain more consistent, innovative, and breakthrough creative solutions. I highly recommend it for any leader who wishes to raise the bar.”

- Jon Harris, SVP and Chief Communications Officer, Conagra Brands